Growth consultancy for B2C & scale-ups
We help ambitious consumer brands and scale-ups turn marketing into their growth engine. Brand, performance, ecommerce and measurement, connected as one system.
Growth engine
Compounding in motion
Return
1.0×
Ecommerce
+27% NR
Lifetime value
2.1×
CAC payback
3.4 mo
Since 2010
£1.2bn+
marketing budgets shaped
Trusted by teams at
How we help you
Most consultancies pick a lane. We work across the four that decide whether growth compounds or leaks. Take one, take them all — we shape the engagement around where the pressure is.
Be the one they remember, not the cheapest tab open.
We sharpen who you're for, what you stand for and why anyone should care. The kind of brand work that shows up in a pitch deck and in a conversion rate.
Buy the customers you want, at a price that works.
Paid, organic, partnerships and referral working as one channel mix. We don't chase last-click. We build the acquisition system that compounds.
Turn first buyers into a repeat business.
The site, the offer, the sequence and the moments in between. We build ecommerce as an experience that earns the second order, and the fifth.
A number the CFO trusts. A team that ships.
Attribution you can defend, dashboards people actually read, and an operating rhythm that turns learning into the next decision, not a post-mortem.
Fractional CMO, project sprint, or advisory. We size it to where you are.
Selected work
European marketplace
B2C · Marketplace
Case · 01
The constraint
Growth had plateaued. Brand and performance teams were pulling in opposite directions.
The move
Rebuilt the marketing operating model as one system. Reset the investment mix and the measurement stack behind it.
+27%
net revenue YoY
Marketing share of revenue down 20 points.
Consumer platform
B2C · UK launch
Case · 02
The constraint
Low unaided awareness in the largest market. Performance media was buying the same intent, more expensively, every quarter.
The move
Led an integrated brand campaign built for reuse across performance. Localised across the UK, Germany and France.
10 → 30%
unaided awareness · London
+13pt lift in consideration.
DTC wellness
B2C · Ecommerce
Case · 03
The constraint
One small team. Brand and performance had to run as one function or the business would stall.
The move
Fractional marketing leadership across strategy, creative, media and retention. AI-enabled workflows kept the team lean.
2.1×
LTV vs baseline
New customer economics inside target, retention compounding month over month.
How we work with you
Every engagement starts the same way: a working session to understand the business, the goals and the constraints. From there we recommend the shape that fits.
Ongoing · 2–3 days per week
We sit inside your team as the marketing lead. Own the plan, the numbers and the room. Run the agencies, hire the specialists, ship the work.
Best when the CEO is running marketing and shouldn't be.
6–12 weeks · fixed scope
A defined engagement against a defined problem. Positioning refresh, paid media rebuild, retention overhaul, launch plan. We go deep, ship it, then step back.
Best when the problem is clear and the clock is ticking.
Monthly retainer · light touch
Two sessions a month, plus Slack. Pressure-test the plan, sharpen the hires, read the numbers with someone who has seen this movie before.
Best when you want another set of senior eyes on the plan.
Not sure which fits? We'll tell you honestly, even if it's none of the above.
The first 90 days
The same shape whether we're fractional, sprinting or advising.
£1.2bn+
marketing budgets shaped
15 yrs
consumer marketing leadership
20+
B2C brands and scale-ups
9 mkts
UK, EU, US, APAC
Founder
Dan Miller
Based
United Kingdom
Who's behind it
Compound Works is led by Dan Miller. Fifteen years leading marketing for consumer brands, marketplaces and DTC businesses across the UK, Europe and beyond, backed by a network of senior operators we bring in when the work calls for it.
We can defend a piece of creative in the boardroom and interrogate a CAC model in the same afternoon. We work with founders, CEOs and CMOs at the moments where the next move really matters.
Dan also speaks at industry events, most recently on stage at Ad Week Europe 2026, on how modern consumer brands turn marketing into a compounding growth system.
In other people's words
“The kind of senior marketing partner most teams need and rarely have. Holds a creative line and a P&L at the same time.”
“Turned marketing from a cost centre into the growth engine. Genuinely changed how the category saw us.”
“Strategic, calm, kind. Builds teams people do not want to leave and brands people do not forget.”
Contact
Tell us where the business is trying to go, what's getting in the way and why it matters now.